Marketing Professional

Crafting Brands
That Matter

I'm Charlotte, welcome to my personal branding space!
As a dual-degree graduate in International Business and Marketing with hands-on experience across various sectors, I've learned the value in making oneself known. So let's get to know each other!

Here you'll discover how I think, create, and work to bridge strategy, creativity, and intercultural insight to build brands that genuinely resonate.

Explore My Journey
2
Degrees Earned
3
Countries Worked In
∞
Ambition
C·V
About Me

Where Creativity
Meets Strategy

My name is Charlotte Elizabeth Vogel. I hold a dual Bachelor's degree in International Business from Hochschule Harz (Germany) and in Business Management & Marketing from Burgundy School of Business (France), both completed in October 2024.

My experience spans three countries and multiple industries: from managing business operations at a hospitality venture in Panama, to developing digital marketing content for a software company in Germany, to leading the social media marketing of an entire academic programme as a student project manager.

I'm drawn to roles where strategy meets creativity. I value building brand presence, crafting targeted campaigns, and navigating multicultural outreach. I speak conversational French and functional German, and thrive in international, cross-functional teams.

Marketing Strategy Social Media Market Research Brand Positioning Intercultural Communication Project Management
Vision & Goals

Where I'm Heading

01
Build Brands
with Purpose

My experience across Panama, Germany, and the United States has shown me that the most powerful brands stand for something real. I want to help companies define their identity, communicate their values, and build lasting audience relationships… not just drive clicks.

02
Deepen Digital
Marketing Expertise

The way I see it, there's never a time to stop learning. Especially not with the rate at which technology is developing. This is why I'm actively expanding my knowledge in performance marketing and marketing automation. Great marketing is both creative and rigorously data-driven, and I plan to keep up.

03
Lead International
Campaigns

With a double degree from institutions in Europe, plus tri-continental work experience, I'm positioned to contribute to marketing strategies that cross borders and connect with diverse audiences while staying authentic. International marketing thrives when cultural differences are considered in content development.

04
Grow as a
Strategic Storyteller

From leading the social media marketing of Hochschule Harz's International Business programme to running a marketing campaign at a resort and wellness center, I've learned that the best campaigns start with a compelling story. I want to keep honing that craft at scale.

05
Join an Ambitious
Team

I'm looking for a forward-thinking company or agency where I can learn fast, contribute meaningfully, and grow alongside talented colleagues who share a passion for excellent work, bold ideas, and a truly global perspective.

06
Drive Measurable
Impact

Whether it's improving customer targeting through market research, growing a brand's social following, or optimising business processes, I want my work to produce results that are tangible, trackable, and incredibly valuable.

Expertise

My Skills

I've developed a versatile marketing skill set across real-world roles in three countries. In addition to my work experience, my academic background has provided me with a strong grasp of business fundamentals, complimenting my marketing career.

From crafting digital ad content for a German software startup to overseeing the full marketing presence of a hospitality business in Panama, I've navigated diverse industries and markets.

With a dual degree in International Business and Business Management & Marketing I have built a solid foundation in strategy, finance, and communications, while leading initiatives and collaborating in cross functional teams. I am a quick learner with a keen eye for audience targeting, brand positioning, and performance optimization.

Core competencies are highlighted in the adjacent section

Marketing Strategy & Execution
Social Media Management
Market Research & Positioning
Project Management
Financial & Business Analysis
Intercultural Communication
Content Creation
Brand Strategy & Development
Analytics & Automation
Photography & Design
What I Stand For

My Core Values

Good marketing is grounded in honest communication, cultural understanding, and genuine curiosity.
Good companies prioritize sustainability, innovation, and responsibility, aiming to make a positive impact.
Good people are driven by integrity, empathy, and commitment to continuous learning and growth.

I

Authenticity First

The most effective marketing is honest. I strive to create campaigns that feel real, reflect genuine brand values, and respect the intelligence of the audience, while keeping it fun.

II

Results with Integrity

I care about performance and accountability. I want my work to deliver measurable results. However, this will never be at the expense of honesty, ethics, or long-term brand health.

III

Continuous Learning

Marketing evolves every day. I embrace change, actively seek new knowledge, and treat every project as an opportunity to grow. Technology is ever-changing, I think we'd better pay attention to the future as well as our history.

IV

Cultural Curiosity

Having studied and worked in the US, Germany, France, and Panama, I've learned that understanding people's context is the foundation of any meaningful message. I bring this intercultural lens to every brief I work on and I'm not afraid to ask questions!

Get in Touch

Let's Connect

Whether you have an opportunity, a collaboration idea, or just want to talk marketing, I'd love to hear from you!

🔗
Download German Resume

I typically respond within 24 hours.
I'm currently open to full-time positions, internships, and freelance projects in marketing.